Soul Entertainment Group (SEG) – Europe’s largest sports academy and lifestyle hub, covering 10 sports disciplines, wellness services, and world-class event infrastructure.Venue & Sports Academy Management – A specialized arm managing sports complexes, arenas, and academies under GK Global, ensuring professional operations, world-class events, and high-quality athlete development.

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Soul Entertainment Group (SEG) is the beating heart of GK Global’s sports and lifestyle vision, and today it stands as Europe’s largest sports academy and entertainment hub.

Spanning 21,000 m² of state-of-the-art facilities and uniquely integrated with a 30,000 m² lake, SEG offers an unmatched environment for both land and water sports. Our academy trains children and youth across ten disciplines: tennis, swimming, football, basketball, volleyball, gymnastics, padel, sailing, surfing, and optimist courses.

Beyond its role as a children’s academy, SEG also incorporates a full-scale Athlete Performance and Conditioning Center, a Sports Health Center, and a dedicated Athlete Hotel, providing the complete ecosystem required for elite athlete development.

For adults, SEG offers a wide range of fitness, spa, wellness, hammam, and therapy services, making it not only a sports complex but also a lifestyle destination.

SEG is also home to Padel House, featuring international-standard courts for the world’s fastest growing racquet sport. Alongside, our private lake provides a rare setting in Europe where water sports and recreation blend seamlessly with professional training.

Over the years, SEG has hosted international tournaments, elite social events, and professional showcases, positioning itself as a benchmark for sports, wellness, and community. It is more than a facility—it is a destination where performance meets lifestyle, and where tomorrow’s champions are born.